by Jeanne Roué-Taylor
The world of B2C marketing is changing quickly, rendering most one-size-fits-all applications obsolete in a couple of years if not months. Changes in how, where, why and when consumers make choices and interact with brands are evolving at a rate that has never been seen before.
Closed, monolithic applications that manage marketing from the user experience down to the data are built on patterns that are no longer reliable. Time to market is just too great, leaving....