Picking up from last time, Personalization is very closely related to Retention in that timely Personalization actions can serve to stop Churn. Churn indicates the propensity of customers to cease doing business with a company in a given time period. The success or failure than an individual organization experiences, depend, to a large extent, on the ability of making acceptable decisions on time. So, here’s where we are:
There is three-step method to controlling customer churn:
Churn....