A strange thing happened to me over the past 20 years of slashing at the vines of the digital economy: I became an organizational research scientist. Go figure. I didn’t intend to. In the summer of 1995, I sought to start a firm that would bring organizations into this new thing called the internet, and everyone would just follow along because it just made sense. But that’s not what happened. Instead, I find myself at the intersection of technology, organizations, and, yes....