Have you ever worked on a jigsaw puzzle? You have hundreds of pieces to painstakingly put together and somehow at the end it all fits to make a beautiful picture. Some people love the challenge and others could think of few things more painful. Either way, a jigsaw puzzle is an apt metaphor for the complexity of marketing to millions of individuals across multiple channels faced by organizations of all sizes.
So imagine putting all the pieces from three jigsaw puzzles together in the same....