A lot of growing happens in 5 years.
In just five or so short years, we have all seen social media as a channel grow up right before our eyes. It's no longer that infant that everyone was afraid to touch or be around - it's now that fun kid that people want to engage with. Some may say, well social media is older than just five - Facebook was formed in 2004 after all - but for practical purposes I would say that social wasn't considered by businesses as a marketing medium....