B2B companies require a different playbook than their B2C counterparts. Please join Sean Geehan, Author of The B2B Executive Playbook and Anubhav Saxena, HCL Technologies in the upcoming Norcal BMA session November 30, 2011. As a recognized expert in B2B leadership, Sean will discuss executive programs that explore innovative ideas to drive business transformation and growth in the B2B environment.• Increase Marketing’s credibility....