What if you had a window into shoppers’ behaviors as they virtually shopped for over-the-counter products in an online simulated setting that re-creates a conventional store? A virtual shopping environment is not only immersive and fun for shoppers, but allows marketers to gain a better understanding of the dynamics that occur at point-of-purchase as well as the impact of marketing activities on shoppers.
In the over-the-counter (OTC) category/industry, the moment of shoppers’ decision....