“Three-quarters of companies want to improve their customer experience (CX) in 2015”. This is what Forrester Research shares based on its recent US Customer Experience Index, Q1 2015 report.
So, clearly companies care about CX. But how do you continue to win with customers if the bar keeps moving higher and higher?
Well, I believe companies who truly prioritize customer experience will focus on two key areas—teams and technology.
TEAMS
Creating meaningful customer experiences require a....