By Sarah Harvey, Corporate Affairs Specialist, SAP
Spring is approaching, a new batch of college grads will soon enter the workforce, and companies are trying to attract the best and brightest among them.
A recent study conducted by Collegefeed (as reported on the HBR Blog Network) found that 84 percent of companies understand the importance of college hiring, but 92 percent believe they have a “brand problem” that hinders their efforts to attract top talent. SAP falls into both of these....