I’ve recently been getting questions from many direct mail marketers all wanting to know the same thing: What should I do about my undeliverable records? Typically 2% to 4% of records within input files for direct mail campaigns have deliverability issues. While these percents may seem low, they could equate to millions of dollars annually for some companies.
What is the best course of action for the highest ROI?
There are a number of services providers that....