Including a personalized video in an email can increase your open rate by about 50%! It stands to reason, but only if you do it right.
While personalization can be a powerful strategy, it only works when it is done correctly and when it is in your company’s best interest to do so. Here are the most important ideas to consider when choosing whether or not to personalize your marketing and video campaign.
Do you have valuable personal data?
It is vitally important to personalize the content....