Why would a record label be interested in a 13-year-old unknown singer from New Zealand named Ella Maria Lani Yelich-O’Connor?
In part, because her father sent recordings of Yelich-O’Connor from her school’s talent show in 2009 to music agents and she was signed by Universal soon thereafter. Just a few weeks ago, on January 26th, the singer (now a 17-year-old known as Lorde) stole the stage in Hollywood by snapping up two Grammy awards.
However, chances are good that there was....