The latest loyalty program data show a customer-engagement drop – despite expanding retail loyalty program membership – so evaluating the strength of your program has never been more urgent. It’s imperative to review poor performance indicators and take action to re-engage loyal members who are critical for revenue, especially in the run-up to the holidays, retailers’ busiest season.
My colleague, Kobie’s Vice President of Business Development & Marketing Bram Hechtkopf, and I will....