An experience is taking place between your brand and your customers, whether you intend it or not.
A survey by B2B Marketing in June 2018 exposed the lack of understanding and focus on Customer Experience that exists in many B2B organizations, with most reporting it as siloed, or even non-existent. Yet, two-thirds of marketers surveyed intend to place more emphasis on CX in the next 12 months compared to the past year, and more than a quarter say it will be their highest priority in the....