Megan DeCosta joins us as a guest blogger for rDialogue with a unique look at Millennials and strategies retailers and financial services providers can use to build relationships with them. As SVP, Loyalty Services at Citi Retail Services, Megan leads Citi’s efforts to build retail and card product loyalty with consumers across a broad spectrum of Fortune 500 companies.
Pop quiz: What’s the largest American generation of all time?
Hint: It’s....