by Johann Wrede, Global Senior Marketing Director, Customer Engagement, SAP
Customers are more informed than ever. That’s changed how they evaluate, buy and use the goods and services they purchase. But this change isn’t a problem; rules change all the time, and people adapt.
The problem occurs when companies lag behind the change. That’s when customers don’t feel understood or engaged.
And companies are definitely lagging behind right now.
New, Improved Model....