The automotive market is cruising at a steady rate.
In fact, IBISWorld reports the auto industry will grow at an annualized rate of 3.5% over the next five years due to higher consumer confidence and disposable income. This growth will drive an increased demand for cars and trucks and have auto vertical direct mail volumes riding in style.
According to market research firm Mintel Comperemedia, the auto vertical mailed nearly two billion pieces of mail from July 2012 – June 2013. There....