On Sunday, The New York Times Magazine published a piece: How Companies Learn Your Secrets, by Charles Duhigg, author of the forthcoming The Power of Habit: Why We Do What We Do in Life and Business. It’s an interesting article, especially for market researchers, and I recommend everyone take the time to read it.
Consumer “habits” are a big focus of the work we (market researchers) do as we seek to understand consumer behavior. From the perspective of the article,....