If you are looking for improvements to your marketing campaigns, predictive modeling can oftentimes give you just the lift you need. If you have the time, the data and the money, a custom predictive model will usually yield the best results. For the rest of you, a product-specific shelf model may be just the ticket.
First, what is a shelf model? A shelf model is a predictive model built on product or channel-specific data that can be used by any company for their direct....