Before we get into Schema markup, I want to back up a bit and cover the basics. Let’s start with an understanding of rich snippets or structured data. Rich snippets are “snippets” of content displayed on the SERP. They make it easier for users to understand what the page is about before clicking.
Here’s an example of a Google search for “spaghetti recipe”. The top result is pulling in rich snippets of ratings, reviews, prepare/cook time and....