How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry
Connectivity and digitalization are the number one key trend disrupting the automotive business in 2016. According to KPMG’s Global Executive Survey 2016, executives ranked connectivity and digitalization as the #1 key disrupter for the industry until 2025, up from the #10 spot last year.
OEMS will need to get far savvier in understanding a consumer’s behaviors and what motivates them in choosing....