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From retail and finance to travel and advertising, nearly every market is facing the competitiveness of over saturation. With more options being presented to customers, it is becoming a challenge to drive in valuable sales leads. Now many large-scale businesses, such as Kohl’s, are executing re-invention plans that offer incentive programs in order to begin attracting a more broad audience, as well as further motivate current shoppers. In October of 2014, Kohl’s launched their....