It’s no surprise that mobile apps and devices are seriously changing holiday sales. But how? Check out these interesting facts—about the new, powerful influence of mobile on our holiday economy.
More and more people are buying holiday gifts on their mobile devices.
In fact, 23% of last year’s holiday purchases were made using a smartphone or tablet, according to studies performed in 2013-2014 by comparison-shop website Bizrate. Akamai, the content delivery giant, reports that as much as....