Customer Intelligence tools are all about empowering the employees in an organization to make data driven decisions as opposed to relying solely on gut. This implies that CI tools must be self-serve. But what does “self-serve” really mean?
Make the information easily consumable
A TDWI Research Report says 83% of the respondents in a BI survey said easy access to information makes BI attractive for them
The trick here is to understand your target audience. CI tools are....