It just makes sense that Chris Messina, the former Google designer who first proposed that Twitter adopt the hashtag, in a Medium post earlier this year said, “I’m ready to call it: 2016 will be the year of conversational commerce.” I’ve been closely following the growing buzz on the topic given Chirpify’s seminal role in the category four years ago now and have a few key insights on how social brings out the best in Conversational Conversion, not just Commerce.
But before we....