Once upon a time, HBS-turned-Bra CEO Janet Kraus referred to marketing tech as “just a lot of shit you have to weed through.” But that was before she encountered Pointillist, and realized the potential of automated behavioral segmentation to drive lift across all her marketing activities.
Her Boston area custom-fit lingerie company, Peach, is based on the most intimate of customer connections—her fleet of trained stylists measure and advise customers in the privacy of their own homes—and a....