I once dined with a CEO. The minute we walked into the restaurant and were spotted by the host, it was as if we were taken on a ride – a journey unlike any lunch I had experienced before. Upon arrival, it was all smiles and personal greetings (for him). The table with the best view was ready and waiting for us. His favorite beverage arrived to the table before we even cracked open the menu. Executives and other VIPs have always expected personalized and highly efficient service – but it was....