In a time where every company needs to be data-informed, you can actually predict your customers’ likelihood to send a referral and even raise it higher with a customer feedback tool you’re probably already using: Net Promoter Score (NPS).
NPS captures how customers feel about your product and why with two simple questions:
Image source
It almost seems too simple to be useful, but the data doesn’t lie: companies with a higher NPS grow faster than their competition thanks....