We’ve all heard the referral success stories. Dropbox used referral to jump to from 100,000 users to 4 million in 15 months. Paypal used referral to hit between 7 to 10% daily growth, reaching 100 million users.
Looking at these massive figures, it becomes easy to get discouraged and dismiss referral as a kind of silver bullet, a one-off event that’s worked for other companies, but isn’t viable for your own business.
You’d be wrong. The reason why these companies implement referral is simple....