When it comes to video games, is there such a thing as having too much fun? It’s a tricky question to answer, but one that Aaron Loeb, group GM of EA Mobile, was able to figure out thanks to insights gleaned from his company’s big data efforts.
Loeb was a session panelist on “Media Without Borders” at Mobile World Congress last week in Barcelona. His big problem? Finding the fun in big data, or more specifically, trying to stem churn and tech glitches in The Simpsons: Tapped Out, a mobile....