When talking about U.S. Hispanics, marketers seldom explore socioeconomic level as it relates to their attitudes and behaviors. For me this is a most interesting relationship because if, for example, Latinos hold cultural attitudes in the same esteem regardless of their social standing, then one may conclude that one marketing approach may reach diverse types of Hispanics.
What should the marketer tell Hispanic consumers when selling a new Toyota Camry? Or what should the marketer tell....