Big tech and privacy are the words on everyone’s lips these days when it comes to data. The conversation started gaining major momentum when Facebook’s entanglement with Cambridge Analytica was revealed in 2018—and has continued to stay top of mind on everything from smart speakers to fridges that let us know when we’re out of milk.
In the pre-COVID-19 world, the long-standing debate between customization and privacy seemed to pivot on the question of “if....