If companies want to survive into the 2020s, they may need to answer this question today: What would your customers say if they could actually shape the conversation while also deciding what data they shared, and with whom?
This is the implication from an excerpt in the upcoming (January 2015) book “Tomorrow’s Enterprises,” by Brian Mulconrey. In a chapter titled “Terms of Privacy: 2021,” Mulconrey envisions a consumer-brand relationship that hinges on customer....