By Denise Broady, COO, Industry Cloud, SAP
The term growth hacking was initially used by entrepreneur and angel investor Sean Ellis back in 2010, when he was hiring for his replacement. While he received many qualified marketing resumes, he felt one key area was missing from potential candidates: growth.
He then added the phrase “growth hacker” in his advertisement instead of “marketing” to explain the profile he’s looking for. The phrase has since been....