The meteoric rise of Groupon is certainly evident in its recent announcement of an IPO. To think, just a few short years ago the notion of “group couponing” was simply that—- a notion.
But as Groupon, LivingSocial, OyWhatADeal, Facebook and others are attempting to transform the couponing world, one has to wonder: Are businesses benefitting? I would argue they are not benefitting, and that they are not creating a tribe of loyal / engaged members. Repeat purchases....