English: Elephant in the room (Photo credit: Wikipedia)
By Dan Everett, Senior Director, EIM Solution Marketing, SAP
Most of the conversations I hear and articles I have seen about big data are focused on business analysis and innovation. Know more about your customers and the products and services they are looking for and you can positively impact revenue, margin and market share. These are great reasons to head down the big data path.
However, to realize business value from big data....