In the world of marketing and especially in the social media marketing world, we hear it all the time. “Make my campaign go viral!” What exactly is a viral campaign and what are the elements of such a campaign?
What is Viral Marketing?
“Science of Timing” and marketing expert Dan Zarrella explains his definition of a viral campaign here:
“Viral marketing is a strategy by which a marketer creates a campaign focused around the goal of causing viewers of that promotion to spontaneously spread....