When building a loyalty program, it’s essential we have a clear understanding of who the customer is, what gets them to come back and what they expect. According to Google Think’s “The Power of Gen C: Connecting with Your Best Customers” the “Connected Customer” or “Generation Connected” is a new cohort lens to look through while keeping up with these evolving expectations. While most generational segments are clearly defined by an age bracket, Gen C is not. They are based on psychographics....