Montreal, Quebec (September 29, 2016) – Global Pet Foods has announced it will expand its partnership with DataCandy, a North American leader in customer engagement software solutions, to launch a new customer rewards program. With 170 Canadian store locations, the pet specialty retailer currently manages its entire gift card business using the DataCandy platform.
By implementing both a gift card and customer rewards program on the DataCandy platform, Global Pet Foods will have access to a comprehensive, online customer engagement suite. The surge of meaningful data collected from gift card customers as well as members of the rewards program will enable the retailer to better understand buying patterns, identify and reward highly-valuable customers and strengthen customer relationships to generate additional spending.
“The ability to launch a gift card program first and then add the loyalty functionality when we were ready was important for us,” says Neil Donpaul, Team Leader of POS Systems at Global Pet Foods. “All of DataCandy’s programs and functionalities work seamlessly with our Logivision POS system so it’s easy for the frontline staff to get excited when we introduce new benefits – like valuable rewards – to our customers.”
About Global Pet Foods
Based in Toronto, Global Pet Foods is the largest Canadian-owned pet specialty retailer offering the best selection of pet food and pet care products across 170 store locations. Global Pet Foods stores are franchised and independently owned and operated by people who are doting pet parents, agility enthusiasts, animal advocates, and trainers with a wealth of knowledge about pet care and nutrition.
About DataCandy
DataCandy is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. The company’s platform is utilized in over 6,000 locations across Canada and the United States, including the Familiprix retail pharmacy chain, St. Hubert restaurants and the 40 brands that encompass the MTY Food Group. DataCandy is simple to interface, scalable for growth, secure for financial transactions and provides multichannel capabilities. To learn how unwrapping customer insights can drive customer relationships, email getinfo@datacandy.com, call 514-903-DATA or visit www.datacandy.com.