Here at Clutch, we spend a lot of time thinking about what customers want. Competitive pricing? Of course! More rewarding loyalty programs? Definitely! A seamless omni-channel experience? That, too! More than anything else, however, customers want to feel like they have a personalized relationship with your brand.
A study conducted by Salesforce revealed that 84% of customers say a brand wins their business by treating them like a person, not a number. The same survey showed that customers....