The logic is simple: Disagree with the flock, do it loudly, do it proudly, and do it often enough and presto: Instant topic authority.
Which reminds me of a blog post I stumbled across on July 20 with a provocative and, at least according to my knowledge of the loyalty landscape, contrarian viewpoint. The CEO of Sweet Tooth, a backend loyalty software designer and provider titled his post, “Mobile Loyalty: It’s Just Not Worth It…Yet.”
From there he notes three bullet points as to why mobile....