The most important job of the restaurant marketer is to drive traffic to their locations – that means changing guest behavior while they’re on-the-go, in the midst of choosing a restaurant. That’s why geofencing makes so much sense for restaurants.
Retailers with many departments within a single location, on the other hand, benefit from iBeacon, since their job is to add to the consumer’s shopping cart while in the store. Retail giant Macy’s, for example....