Many marketers and customer experience professionals have heard the acronym – GDPR. But what does it mean? And why are so many people talking about it?GDPR stands for "General Data Protection Regulation," the EU's new universal standard for consumer privacy and data protection. It will go into effect on May 25, 2018 and that means it's time for any company that communicates with EU citizens to start getting ready.Understanding GDPR begins with a very simple premise: it standardizes certain....