In 2015, GfK celebrated 50 years of Television Audience Measurement (TAM) in The Netherlands. Time to reflect how emphatically the media landscape and the TAM challenges have changed, all around the globe: Digitization has been driving the proliferation of different devices and ways of viewing TV content. “Connected” consumers shift from live TV to time-shifted and video-on-demand (VOD) viewing – sometimes simultaneously on more than one internet-ready screen. How and in what time do these....