By Nayaki Nayyar, SVP, Cloud for Customer Engagement, SAP
A New York minute, as defined by Johnny Carson, is the interval between a Manhattan traffic light turning green and the guy behind you honking his horn. Today’s speed of business is approaching a New York minute, and many businesses are ill equipped with traditional, legacy CRM tools built around the 19th century linear marketing funnel of awareness, interest, desire and action.
This “funnel” or old world thinking cannot stand up to....