By Caroline Japic, Senior Vice President, Marketing@carolinejapicWhen it comes to online communities, 2004 was a lifetime ago. Back then, Facebook was still known as The Facebook and was just busting out beyond Harvard.It was into this primordial soup that software giant SAP dropped a new online community for its developers. Within a year, the community had 100,000 members. To keep them engaged, SAP added a simple gamification mechanism – points – to recognize and reward member....