Attracting buyer attention in front of shelves stacked with goods that are hard to tell apart has always been challenging. Retailers have resorted to a number of tactics over the years like discounts, promotions and loyalty programs, but to succeed in today’s mobile driven consumer world, they’ll have to be a lot more resourceful than that.
Some companies are already leading the way. Using technology that didn’t exist a year or two ago, enterprises large and small are....