With the vast majority of U.S. adults regularly shopping online these days, the threat of card-not-present fraud looms large as fraudsters shift their focus from point-of-sale to online transactions.
As an eCommerce player, how do you balance the conflicting constraints of providing your customers with both convenience and payment security? If retailers make the authentication process too onerous, shopping cart abandonment rates soar. If they make the process too simple, their customers are....