Globalization: Starbucks vs. McDonald's (Photo credit: Marc van der Chijs)
How global do you want your small business empire to be? Unless your product is insanely complex or its name is an unmentionable slur in the local language, the limits are pretty much all in your head.
This is not your father’s—or even your older brother’s—globalization. Logistical networks have improved in lockstep with the penetration of the internet and mobile phones throughout the world.
Better, But Still....