If ever there were a masked opportunity in loyalty marketing, I’d call it Halloween.
Retailers have been quite clever in scaring up additional sales of candies, costumes and decorations, but few appear to be taking advantage of the role their loyalty programs can play in generating additional sales and follow-up purchases. An informal online search yielded few such promotions, and other than an occasional coupon for candy, I’ve not personally seen anything.
That can be a....